January 28, 2020
Jeremy Corbyn’s digital team has defended its performance at the general election, accusing the Labour Party’s operation of delivering a worse campaign than in 2017.
Jeremy Corbyns Digital Team Hits Out At Labour Partys Online Election Performance
Labour’s ruling National Executive Committee (NEC) met in London on Tuesday to conduct a post-mortem on the party’s defeat in December.
In its submission, the Leader’s Team Digital (LTD) argued the party’s online strategy “continued to lag behind” the operation run by Corbyn’s office and even “fell back” on its 2017 effort.
The group of online specialists was formed from officials in Corbyn’s office and Labour staff when Boris Johnson called the snap election in 2019.
“In GE2019 the Tories invested in improving their content strategy and organic social media performance, with evident results,” the report, leaked to HuffPost UK, said.
“LTD were also able to considerably improve on an already high benchmark from 2017.
“The party, however, continued to lag behind JC [Jeremy Corbyn], and on the most important platform, Facebook, fell back, gaining just half the video views of 2017.”
Corbyn’s social media team told the NEC that its organic social strategy delivered £85,327 in donations from 3,752 donors.
And it highlighted the impact of Corbyn’s personal Facebook and Twitter accounts compared to the party’s. Corbyn has more than 1.5m ‘Likes’ and followers on Facebook and 2.2m followers on Twitter.
Labour’s official Facebook account has 1.1m ‘Likes’ and the party’s main Twitter account has 825,000 followers.The LTD dossier claimed Corbyn’s team “organically reached our target voters” and “succeeded in engaging millions of people who had never previously interacted with Jeremy Corbyn’s social media”.
“In the final 28 days of the campaign, JC Facebook content appeared 325m times in front of 37.4m unique people,” it read.
“In total, 865,000 unique people shared JC content on Facebook, including 6,247 people in Stoke, 5,501 in Derby and 4,403 in Sunderland. 436,000 of these people (50.4%) had never interacted with JC’s page before at all.”
Corbyn’s digital team noted, despite the party’s defeat, the party leader “gained more likes and retweets on 12 December [election day] than UK Labour or Boris Johnson in the entire campaign”.
In a separate submission to the NEC, also handed to HuffPost UK, the party’s newly-formed team of specialist community activists argued they prevented “further destruction of the party” despite its election drubbing.Related... Specialist Labour Activists Claim They Prevented 'Further Destruction' Of Party At Election
Related Stories
Latest News
Top news around the world
Coronavirus Disease

Coronavirus disease (COVID-19) is an infectious disease caused by a newly discovered coronavirus.

Most people infected with the COVID-19 virus will experience mild to moderate respiratory illness and recover without requiring special treatment. Older people, and those with underlying medical problems like cardiovascular disease, diabetes, chronic respiratory disease, and cancer are more likely to develop serious illness.

Around the World

Celebrity News

> Latest News in Media

Watch It
Only 20 families in the world can afford this LA house, a Beyoncé fave | Page Six Celebrity News
March 03, 2021
‘iCarly’ star Jennette McCurdy on quitting acting: ‘I’m so ashamed’ | Page Six Celebrity News
March 03, 2021
‘Deepfake’ Tom Cruise goes viral on TikTok with over 11 million views | Page Six Celebrity News
March 03, 2021
Kimora Lee Simmons Says She's Glad Cop Didn't Beat Her During Traffic Stop | TMZ
March 04, 2021
6ix9ine Says He's Not a Snitch or a Rat Because Gang Members Betrayed Him | TMZ
March 04, 2021
Gronk & GF Camille Kostek Got A New Dog Together! | TMZ TV
March 03, 2021
Judd Apatow Talks to Jason Bateman About Being the 'Anti-David Fincher' | Directors on Directors
March 03, 2021
‘Promising Young Woman’ Makeup Tutorial: How They Created A Blowup Doll Face For Carey’s Final Look
March 02, 2021
Ben Affleck Teases David Fincher About His 'Relentless' On Set Takes
March 02, 2021
Court TV Judges Who Can See Through the B.S.
March 04, 2021
Kylie's Laugh Attack, Tom Cruise Clone & Ludacris Flies Plane
March 03, 2021
Why Solange Fought For Her Life Making Latest Album | E! News
March 03, 2021
TV Schedule
Late Night Show
Watch the latest shows of U.S. top comedians


Latest sport results, news, videos, interviews and comments
Find us on Instagram
at @feedimo to stay up to date with the latest.
Featured Video You Might Like
zWJ3MxW_HWA L1eLanNeZKg i1XRgbyUtOo -g9Qziqbif8 0vmRhiLHE2U JFCZUoa6MYE UfN5PCF5EUo 2PV55f3-UAg W3y9zuI_F64 -7qCxIccihU pQ9gcOoH9R8 g5MRDEXRk4k
Copyright © 2020 Feedimo. All Rights Reserved.