We forget ‘seminal’ albums and TV shows months after consuming them, and the mega-famous have to resort to ruses to get our attention – has streaming destroyed the mainstream?
![Overload and isolation: the decade that warped popular culture](https://i.guim.co.uk/img/media/96f6003541deab1d3cbd5275f87fd1e529318662/15_10_3513_2108/master/3513.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&enable=upscale&s=d399c09f4ef77bbe4bbe759b463f6ca1)
It’s that time in the decade when people like me – professional monitors of mass culture – look back at the preceding 10 years and try to make sense of it. Give it a shape. Problem is, I’m finding that it all feels a bit foggy and formless. The chronology of the 2010s is jumbled and indistinct, its peaks and landmarks hard to pinpoint.
Without consulting end-of-year lists, I’m not even sure I could tell you what came out in the 2010s and in what sequence. All that remains are faint after-images of things that were utterly absorbing at the time of listening or watching, but seemed swiftly to vanish into the void of the recent past. I binged my way avidly through shows such as Sex Education or BoJack Horseman or Atlanta, then promptly forgot their very existence, until the startling reminder of a new season being announced. There is always something new to watch, after all: an endless, relentless wave of pleasures lined up in the infinite
Netflix queue.