ClimeCo, Music Sustainability Alliance Report on State of Sustainability Efforts, Attitudes in Live Music Industry
Mar 13, 2024
Personal interviews with more than 50 industry stakeholders identify drivers, areas of focus, successes, ongoing challenges BOYERTOWN, Pa., March 13, 2024 /PRNewswire/ -- ClimeCo, the leading global decarbonization and environmental solutions company, recently partnered with the Music Sustainability Alliance (MSA), the hub for learning, innovation and collaboration for driving sustainable operational change in the live music industry. Together, they are pleased to share the results of their recent study on the state of sustainability in live music presented at MSA's Music Sustainability Summit. Their research engaged more than 50 influential stakeholders, including tour managers, promoters, record labels, venues, production managers, non-profit organizations, festival operators and others, through in-depth personal interviews conducted in late 2023. The findings shed light on present challenges, successes and areas of opportunity, including drivers, barriers and emerging sustainability focus areas shaping the narrative of the live music industry. Top-level Findings Perhaps the most significant key finding is that all groups interviewed recognized the importance of sustainability efforts and indicated that they are actively working to improve in this area. Also, there was substantial overlap among the various survey groups in identifying possible areas of focus, but the options were prioritized differently based on role and functional area. Key Drivers Ninety-one percent of groups interviewed indicated that the anchor of sustainability in the live music industry is the influence of artists. Artists play a pivotal role in shaping the vision for their tours and engagement with fans. This influence is further accentuated by the widespread adoption of green riders, prompting venues to become more responsive and accommodating of the expectations set by artists. Promoters also emphasized sustainability as a common pre-requisite for booking acts, especially with artists who are vocal about climate change. Smaller artists may have difficulty asking their partners to improve their sustainability practices ...Full story available on Benzinga.com
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