![Apple TV+ share grows in the US, but still lags behind its competitors](https://9to5mac.com/wp-content/uploads/sites/6/2022/10/apple-tv-plus-shadowy-header.jpg?quality=82&strip=all&w=1600)
A recent study revealed that , despite having the smallest catalog of them all. Now has shared the streaming platforms’ market share figures for the first quarter of 2024, which show that
Apple TV+ has grown in the US – but still lags behind its main competitors. Apple TV+ market share in the US The research covers the main streaming platforms available in the US. During Q1 2024, Apple TV+ share grew 1% compared to the previous period, now with 8% of the market share. It is followed by Paramount+, which also has an 8% share. While growth is always a good thing, it will be a long run before Apple TV+ catches up with its other competitors such as
Amazon Prime Video and Netflix, which are in first place with 22% and second place with 21%, respectively. Max (HBO) is the third most popular streaming platform in the US, with a 14% market share. Amazon Prime Video and
Netflix both grew as well, while Max, Disney+, and Hulu lost some subscribers. You can take a look at the full market share ranking provided by JustWatch below: Apple TV+ was launched in 2019 with a small catalog of original movies and shows. Currently, the platform has around 271 titles available – much less than Amazon Prime Video’s 13,000 titles. Even so, Apple TV+ content has already won multiple important awards since 2019. Read also