Brits have been left gobsmacked after healthcare company Bupa revealed the recommended ‘normal’ serving of cheese. The company shared a post on
Instagram at the end of last week, displaying a plate of grated cheese, before showing the actual recommended daily amount of the dairy product - in a stark comparison. It didn’t take long for the post to go viral, attracting a number of people’s shock at the reality. Bupa
UK captioned the post on Instagram: “Can't imagine a world without cheese? You'd be surprised to find out the recommended portion sizes! Brace yourself and swipe right. Portion sizes may vary depending on individual circumstances.” The first photo shows a decent size portion of grated cheese, alongside the words, “Looks like a normal serving of cheese, right?” In the second photo, the recommended daily amount of cheese totals just 30g, which Bupa UK said is approximately the size of one small match box. One TikToker, Ashleigh Huish, was less than impressed with Bupa’s revelation. In a new video, she described the post as “upsetting”. She said: “‘Looks like a normal serving of cheese, right? Swipe to see the recommended portion size…’ First of all, it doesn’t look like a normal serving, that looks on the smaller side. I'm not gonna lie, depends what it’s going on. “Beans on toast, I need more than that. Jacket potato, I need more than that. Going on the top of a spaghetti Bolognese, yeah probably that’ll do. Do you want to see the recommended portion of cheese?” Using the green screen effect, Ashleigh showed off the second photo of Bupa’s post. “You’re not going to be ready for this, because I was nearly sick,” she said. “One small match box! First of all, who’s measuring things in ‘match box’? Why couldn’t we use a tablespoon or something, Bupa, you freaks. “Who the f*** is getting a grater out for that small amount of cheese? I take a bite bigger than that out of the block while I’m waiting for my food to cook. Ah! It’s why I’m fat, it is why I’m fat.” Ashleigh’s video has already been viewed over a massive one million times, racking up 80,300 likes and 1,495 comments. Other cheese fans were astonished at the nutritional information. M444morgan said: “Pls did you see the recommended portion size for pasta?! 3 table spoons of pasta per person. It’s about 12 pieces of pasta. Are they crazyyyy.” Hannah wrote: “Please tell me this is a April fools because I just weighed 30g of cheese for my "healthy dinner" and either my scales are way off or Bupa are lying out of their a****.” Alice commented, “No because I eat more than that while I'm grating the cheese ready for dinner,” while Soph agreed, “That's how much I pick out the bag to sample it.” E_R_W_91 said: “Well that explains why I’m a size 14 and not an 8, sorry BUPA it ain’t happening! I eat more than that just out the bag every time I walk past the fridge.” Itsmeduhhh wrote: “Cheese transcends portion sizes, are Bupa okay???” According to Heart Research UK , cheese can form part of a healthy, balanced diet as it provides nutrients such as protein and calcium. However it is also a source of saturated fat and high in salt. The charity, alongside the
British Heart Foundation , explained that a 30g portion of cheese provides around seven per cent of your daily calories. Some cheeses can also contain more salt in a portion of cheddar than in a packet of crisps.