Value of agreement for the show, which was formerly on the
BBC, has not been disclosed
![Channel 4 renews The Great British Bake Off deal for three years](https://i.guim.co.uk/img/media/84b5c1a8a3741e7d9b9f2318dd62bbab1de86bc2/21_15_3000_1801/master/3000.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&enable=upscale&s=93012a022884c039785d9af55ccc965b)
Channel 4 has struck a new deal to keep The Great
British Bake Off, the broadcaster’s biggest hit, for three more years.
The show, which brings in audiences of up to 9 million, is crucial to Channel 4’s offering to advertisers and forms the backbone of its commercial strategy.