£250m-plus
UK spend planned as three years’ worth of releases hit cinemas in next 18 months
![‘Off the scale’: film studios launch post-Covid marketing blitz](https://i.guim.co.uk/img/media/c2898bbef164eb090066c950075ae437a33a0da5/891_0_4133_2480/master/4133.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&enable=upscale&s=f5f9e6a1b20fa8126005add09f03892c)
Hollywood studios are planning a £250m-plus UK marketing blitz to promote the return of blockbusters to the big screen over the next 18 months, as the much-delayed premiere of James Bond: No Time to Die gives the industry the confidence to plot a post-pandemic boom in new releases.
With cinemas forced to shut for months since the
Coronavirus hit in February last year, and moviegoers showing a reluctance to return en masse when they have been able to open, plans to release at least 160 films have been on hold.