Firm promotes itself as alternative to ‘journalistic totems of the last century’, which it says are dyingFight Club author Chuck Palahniuk to serialise new book on SubstackSubstack’s mission statement depicts a journalistic dystopia that wouldn’t look out of place in a book by the platform’s latest recruit, Chuck Palahniuk.
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“The great journalistic totems of the last century are dying. News organisations – and other entities that masquerade as them – are turning to increasingly desperate measures for survival. And so we have content farms, clickbait, listicles, inane but viral debates over optical illusions, and a ‘fake news’ epidemic.”