Bank cites shift in in ‘UK marketing and sponsorship priorities’Partnership to end four years into an eight-year arrangementBritish Cycling has announced that HSBC is to end its partnership with the sport, four years into an eight‑year arrangement.
The bank, which recently announced 35,000 job losses worldwide, has cited a shift in “UK marketing and sponsorship priorities” as being behind the decision, which will come into effect after the Olympic and Paralympic Games this year.