Bonilla a la vista sees sales boom after its distinctive tins feature in Bong Joon-ho’s
comedy thriller Parasite
Parasite’s Oscar-night triumphs may have been celebrated mainly in its native
South Korea and in the many outposts of the country’s diaspora, but the film has also been toasted on an industrial estate in north-west Spain.
The Galician town of Arteixo is home to a family-owned business that exports 40 tonnes of its crisps to South Korea each year, and whose products have won over more mouths thanks to an unexpected cameo role in Bong Joon-ho’s comedy thriller.