'Clock Is Ticking' For Apple As It Faces Obliteration In Auto Market, Says Gurman: Here's How Cupertino Can Turn CarPlay Into A Moneymaker
Mar 17, 2024
With the self-driving car now a pipedream for Apple, Inc. (NASDAQ:AAPL), the company is doubling down on its efforts on CarPlay, a technology system that connects an iPhone to a car’s infotainment screen, said Bloomberg’s Mark Gurman on Sunday. Project IronHeart: Apple CarPlay is now the “only hope of seriously cracking the automotive market,” said Gurman in the latest installment of his “Power On” weekly newsletter. “The concept for the new CarPlay, known as Project IronHeart within Apple, was to take the system to the next level by fully integrating it into vehicles,” he said. The system, according to the columnist, was meant to “take over more screens and a car's instrument cluster, as well as features like the radio and air conditioning system.” Currently, the interface is focused on allowing a user operate Apple services and “doesn’t handle most of a car’s controls,” he said. When the company decided to revamp Carplay in late 2021, it proceeded with the intent of taking on Android Auto, a CarPlay-like feature based on Google’s Android operating system, Gurman said. Google’s decision to introduce Android Automotive, which comes installed in the car and is an integrated system that ...Full story available on Benzinga.com
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