The attention
economy has turned its eye to a new audience: household pets
Has it ever occurred to you that your dog might like to watch television? Or that maybe your cat could be into music?
Spotify has just announced that it will design a special playlist specifically for your dog, cat or hamster. You simply log in, answer a few questions about your pet’s personality (whether they’re relaxed or energetic; shy or friendly), upload a picture and wait while the app scans your existing
music catalogue to curate a playlist.