Apple TV+’s series is getting more brilliant by the week – and the revelatory central performance by
Jennifer Aniston shows she was wasted in Central Perk
I have a small apology to make. A few weeks ago, when it fell to me to review the launch offerings of the new
Apple TV+ service, I wasn’t impressed with The Morning Show. It was all too deliberate to truly embrace. It was so gleaming and impersonal that it could have been designed by Jony Ive himself. With its fleet of A-list stars and big, expensive sets, it felt as if Apple was simply burning a pile of cash in the pursuit of critical acclaim; as if it had spray painted the word “PRESTIGE” on the side of a wall, and then driven an armoured truck at it.
But first impressions don’t always count for much, and I would like to amend my appraisal. So far, six episodes of The Morning Show have aired on Apple TV+, and in that time it has blossomed into something quite special. It is funnier than it should be. It is more kinetic than it should be. It is much, much weirder than it has any right to be. Hand on heart, I have fallen for The Morning Show – and I have fallen hard.