Hit shows such as Peaky Blinders, Fleabag and Stranger Things pushing sales of flat caps, jumpsuits and Levi’s
The sofa has become the new
fashion front row, with cult television shows such as Peaky Blinders, Fleabag and Stranger Things heavily influencing what consumers bought in the past year.
The return of charismatic Birmingham gangster Tommy Shelby in
BBC One’s Peaky Blinders sent sales of flat caps up by a quarter in John Lewis, while Phoebe Waller-Bridge’s elegant anti-hero resulted in a “Fleabag effect” with sales of black jumpsuits up 66%. Devotees of the 1980s-set
Netflix hit Stranger Things sought to emulate the show’s retro styling, with sales of slim fit Levi’s up 8%.