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Date TimeSeptember 28, 2019
VoiceAfter its online parties and DJ sets brought huge commercial success, the company is now preparing to launch its first ever festival next month
Dance revolution: Has Boiler Room changed club culture forever?
Six months ago Sherelle was ready to quit music for good, focus on the day job and give up the idea of being a professional DJ. Then her Boiler Room set happened. Fewer than 100 people were invited to see the 26-year-old play a studio in Hackney, but millions watched online; Sherelle went viral. The jungle and footwork music specialist is now one of the most talked about talents in club culture: two agents, her own record label, and a residency on BBC Radio 1 have followed.
“I amassed thousands of followers overnight,” she told the Observer. “Some of them were DJs and producers who I love and respected for years. My mind was blown.”

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