January 19, 2018
Facebook to start trust ratings for media outlets as it fights back against fake news
Facebook is to begin prioritising “trustworthy” media outlets in users’ feeds as the social media platform continues to fight back at allegations it has allowed the propagation of fake news.
The company, which has more than 2 billion monthly users, said it would survey account holders to rank the credibility of news outlets.
The programme will start in the US before being rolled out internationally.
The most “broadly trusted” media organisations will get promoted up the news feed, ahead of others that rate low on credibility.
Mark Zuckerberg, the site’s founder, outlined the shake-up in a post on Facebook.

“There’s too much sensationalism, misinformation and polarisation in the world today," he wrote.
“Social media enables people to spread information faster than ever before, and if we don't specifically tackle these problems, then we end up amplifying them.”
Like many Internet pioneers, Mr Zuckerberg has long pushed back against regulating posts and becoming “an arbiter of truth”.
However, his company has been under intense pressure since the 2016 US election when fabricated stories, conspiracy theories and misinformation spread across the platform.
It is the second major change announced this month. Last week Mr Zuckerberg said Facebook would prioritise posts from friends and family above those from news organisations in feeds.
"After this change, we expect news to make up roughly four percent of News Feed - down from roughly five per cent," he said.
He added that the company had been grappling for some time with how best to determine scores of trustworthiness and credibility.
"We could try to make that decision ourselves, but that's not something we're comfortable with," he wrote.
"We considered asking outside experts, which would take the decision out of our hands but would likely not solve the objectivity problem. Or we could ask you - the community and have your feedback determine the ranking."
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