New subscriber growth in 2021 slowed, but can people in their 50s and 60s be won over?
![As UK hits peak Netflix the streaming giant will have to work harder](https://i.guim.co.uk/img/media/936259498381755678c2a0dc0b44b1d9c0ed2d3b/0_0_4252_2552/master/4252.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&enable=upscale&s=e23a4b74b92a93207dfff554933f9da1)
The
UK is rapidly approaching peak
Netflix with the streaming giant attracting the lowest number of new subscribers in 2021 since launching a decade ago, as it turns to a new generation of “silver streamers” for future growth.
With a seemingly endless pipeline of big-budget content, from House of Cards to The Crown and Squid Game, a binge-watching strategy and bargain basement pricing, Netflix has revolutionised traditional TV watching and won millions of
British fans.