December 11, 2017


SpaceX is sending barley seeds on a round trip mission to space in the name of better beer -- and some brand cool for Anheuser.
It's part of a research project backed by Budweiser, which says it wants to develop the first beer that space foragers can drink on Mars.
The launch was slated for liftoff from Cape Canaveral's Air Force station on Tuesday morning. But SpaceX said late Monday that it's been delayed till Wednesday afternoon to allow time for additional checks.
It's part of SpaceX's ongoing partnership with NASA to complete unmanned trips to the International Space Station. Each trip sends supplies for the crew and scientific experiments.
Six people are currently on board the space station -- three NASA astronauts, two Russian cosmonauts and one Italian astronaut.
Budweiser's plan to brew space beer may sound like a gimmick. Indeed, the funding for the project is coming out of Budweiser's marketing budget, according to Ricardo Marques, the company's vice president of marketing. He declined to say how much the experiment cost.
He says space travel "is becoming a trending hot topic," and he didn't shy away from conceding that's part of what draws marketers in. But, he added, "there's a lot of scientific horsepower behind this experiment."
Mike Roberts is the deputy chief scientist at CASIS, which manages the space station's U.S. research lab. His team helps vet which cargo is worthy of making the risky and expensive trek to space.
He told CNNMoney in an interview last week that the barley experiment will add to a series of projects the space station has hosted -- all aimed at learning more about crops and how to better grow them back here on Earth.
"With global warming and other things coming our way, there's drastic changes for our access to nutrients," he said.
The barley seeds slated to fly on Wednesday will stay on the space station for about one month before they are sent home to be analyzed. The goal is to study how they react to the micro-gravity environment in space.
That will give scientists a better understanding of barley's plant biology -- lending some potentially valuable information about growing healthy crops on Earth, Roberts said. It'll mark the first time barley seeds have been the focus of a space station experiment.
Budweiser says this will be the first of many excursions it plans to back. And, eventually, the newly gleaned information could inform how the company will make brewskis for Mars.
The company pledged to make "the first beer on Mars" earlier this year at the South by Southwest festival in Austin, Texas.
Marques, the marketing executive, says the company wants to be known for "being bold, pushing the boundaries."
"We're looking to simply learn more, explore our agenda. It's great that we can connect with the passion of our drinker," he said before adding, "And we've been watching Star Trek for years."
Related Stories
Latest News
Top news around the world
Academy Awards

‘Oppenheimer’ Reigns at Oscars With Seven Wins, Including Best Picture and Director

Get the latest news about the 2024 Oscars, including nominations, winners, predictions and red carpet fashion at 96th Academy Awards

Around the World

Celebrity News

> Latest News in Media

Media
SkyPixel 9th Annual Photo & Video Contest Winners Announced
Mar 19, 2024
Competition Receives a Record Number of Submissions that Highlight the Power of Innovation SHENZHEN, China, March 19, 2024 /PRNewswire/ -- SkyPixel, one of the world's most popular online communities for aerial photography and videography, today announces the winners of the SkyPixel 9th Annual Photo & Video Contest. Co-organized with DJI, this year's competition attracted over 130,000 submissions – a 100% increase from the previous year. The contest welcomed submissions from across the creator community, which includes professionals, aerial enthusiasts, and creative newcomers, showcasing their personal histories through the art of visual innovation. A Contest Shaped by You The SkyPixel Annual Photo & Video Contest is a testament to the power of innovation led imagery, honoring stories that shape the art of image capture both on solid ground and amidst the clouds. SkyPixel has cultivated a community-driven platform that reflects the dreams and aspirations of creators worldwide, and the annual competition has been a conduit for people who love image creation to express themselves as it authentically reflects the desires and aspirations of creators worldwide. Industry-Leading Judges The 9th Annual Photo & Video Contest was assessed by a Judging Panel of incredible professionals in the industry. In photography, seasoned experts include Wen Huang, a World Press Photo judge and Senior Editor, and Anne Farrar, Assistant Photography Chief Editor at National Geographic, Nan Li, the Photo Director of Southern Weekly, and Daniel Kordan, a renowned landscape photographer. In the video category, the judges include Michael Fitzmaurice, the Aerial Director of Photography of "Jumanji: Welcome to the Jungle," and Xiaoshi Zhao, known for his award-winning work on "Forever Enthralled." Bing Xi, a prominent figure in the Chinese TVC industry, and celebrated filmmaker Brandon Li round out the panel. After careful deliberation, the panel proudly presents the final winners for the year. 9th Annual Best Work Prize – Video: "Haines Alaska Through the Eyes of Luke Bredar" by Luke Bredar This year's video judging panel, which includes award-winning Cinematographers and Directors of Photography, chose Luke Bredar's video, "Haines Alaska Through the Eyes of Luke Bredar." This short film mixes heart-pounding action shots of a skier racing down a snowy mountaintop landscapes with breathtaking shots of Alaska's mountainous, winter terrain. Luke Bredar details the thought process behind the short film, "The motivation behind creating this video was to evoke themes of otherworldliness, objective risk, the interplay between risk and the essence of human spirit, solitude, impermanence, self-sufficiency, and the journey of incomplete wandering intertwined with heartbreak." This short film is an epic story made in collaboration with Matchstick Productions. Bredar explains how he pursues a better visual presentation through his creative process "I think to myself. How would my child self want to see this filmed? And I almost always get a clear vision in response. There are a myriad of challenges shooting aerial cinematography in mountain environments, but they are all ...Full story available on Benzinga.com
READ MORE
Watch It
Olivia Munn Reveals Breast Cancer Diagnosis and Double Mastectomy Procedure | E! News
March 13, 2024
kUaEV1Kd3S0
Travis Kelce Shares Details From His Trip to Singapore With Taylor Swift | E! News
March 13, 2024
3YXi-Dgf4eg
Kate Middleton VIRAL Photo: Agency Addresses Photoshop Claims | E! News
March 13, 2024
S4VkO0TpkCY
Da'Vine Joy Randolph Plays 'Smash or Pass' With Iconic Moments From Her Career
March 13, 2024
vkPdJEF2BX4
Jean Smart Wears a Hotel Bathrobe to Present an Award to Hannah Einbinder l Power of Comedy SxSW
March 12, 2024
Bw7uVEYQev4
Lenny Kravitz Walk of Fame Ceremony
March 12, 2024
MlWq8BcnwhE
Dak Prescott Extortion Plot & Steph Curry for President? | TMZ Sports Full Ep - 3/12/24
March 13, 2024
jHFsrjs7OFY
A Japanese space rocket blew up after takeoff Tuesday, turning the sky into a fireball of smoke.
March 13, 2024
YkfJ3Qg8B7c
#KimKardashian and #BiancaCensori hung out at #KanyeWest's listening party Tuesday night!
March 13, 2024
EfwLLq6bx9k
‘Pioneer Woman’ Ree Drummond denies using Ozempic to lose 60 pounds
March 13, 2024
Omfjk1AlZ3A
Chrissy Teigen reveals her ‘boob lift scars’ in daring dress at Jay-Z & Beyoncé’s Oscars 2024 party
March 13, 2024
VxZ2qXAlpmU
Zoë Kravitz pokes fun at dad Lenny Kravitz's style during Hollywood Walk of Fame speech
March 13, 2024
j3-lcFu_1sQ
TV Schedule
Late Night Show
Watch the latest shows of U.S. top comedians

Sports

Latest sport results, news, videos, interviews and comments
Latest Events
17
Mar
SPAIN: La Liga
Atletico Madrid - Barcelona
17
Mar
ENGLAND: FA Cup
Manchester United - Liverpool
17
Mar
ITALY: Serie A
Inter Milan - Napoli
17
Mar
GERMANY: Bundesliga
Borussia Dortmund - Eintracht Frankfurt
17
Mar
ENGLAND: FA Cup
Chelsea - Leicester City
17
Mar
ITALY: Serie A
Roma - Sassuolo
17
Mar
ITALY: Serie A
Verona - AC Milan
17
Mar
ITALY: Serie A
Juventus - Genoa
17
Mar
GERMANY: Bundesliga
SC Freiburg - Bayer Leverkusen
17
Mar
USA: Major League Soccer
Atlanta United - Orlando City
17
Mar
ENGLAND: Premier League
West Ham United - Aston Villa
17
Mar
SPAIN: La Liga
Rayo Vallecano - Real Betis
17
Mar
ENGLAND: Championship
Leeds - Millwall
17
Mar
SPAIN: La Liga
Las Palmas - Almeria
17
Mar
SPAIN: La Liga
Villarreal - Valencia
17
Mar
SPAIN: La Liga
Sevilla - Celta Vigo
16
Mar
GERMANY: Bundesliga
Darmstadt - Bayern Munich
16
Mar
ENGLAND: FA Cup
Manchester City - Newcastle United
16
Mar
ENGLAND: Premier League
Fulham - Tottenham Hotspur
16
Mar
SPAIN: La Liga
Osasuna - Real Madrid
13
Mar
CHAMPIONS LEAGUE: 1/8 Final
Atletico Madrid - Inter Milan
12
Mar
CHAMPIONS LEAGUE: 1/8 Final
Barcelona - Napoli
12
Mar
CHAMPIONS LEAGUE: 1/8 Final
Arsenal - Porto
11
Mar
ENGLAND: Premier League
Chelsea - Newcastle United
10
Mar
ENGLAND: Premier League
Liverpool - Manchester City
10
Mar
SPAIN: La Liga
Real Madrid - Celta Vigo
10
Mar
ENGLAND: Premier League
Aston Villa - Tottenham Hotspur
10
Mar
ITALY: Serie A
Juventus - Atalanta
10
Mar
ITALY: Serie A
Fiorentina - Roma
10
Mar
ITALY: Serie A
AC Milan - Empoli
09
Mar
GERMANY: Bundesliga
Werder Bremen - Borussia Dortmund
09
Mar
ENGLAND: Premier League
Arsenal - Brentford
09
Mar
ITALY: Serie A
Bologna - Inter Milan
Find us on Instagram
at @feedimo to stay up to date with the latest.
Featured Video You Might Like
zWJ3MxW_HWA L1eLanNeZKg i1XRgbyUtOo -g9Qziqbif8 0vmRhiLHE2U JFCZUoa6MYE UfN5PCF5EUo 2PV55f3-UAg W3y9zuI_F64 -7qCxIccihU pQ9gcOoH9R8 g5MRDEXRk4k
Copyright © 2020 Feedimo. All Rights Reserved.