Broadcasters fear Alexa, Siri and
Google Assistant may gradually sideline
UK content
![Radio industry calls for government protection from smart assistants](https://i.guim.co.uk/img/media/f183d9937a705b78a19c48d286edd2031e262242/0_181_5471_3284/master/5471.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&enable=upscale&s=9c29333fecc879812c5928734c843a26)
Could Alexa kill the radio star? The government is considering introducing legislation to ensure that
Amazon and other tech companies do not abuse their growing power over UK airwaves.
Millions of Britons have bought voice-controlled devices in recent years, principally Amazon’s Echo and Google’s Assistant. Most are used for listening to audio, with many households using them as replacements for traditional standalone radio sets in kitchens and bedrooms.