A former model has launched a website to help online creatives compare deals with brands to prevent exploitation
![Pay us a fair share for all the ‘likes’ we earn, demand influencers](https://i.guim.co.uk/img/media/27bdba73a78fc644475b0aa2fb06b7714baaa43f/0_164_4918_2951/master/4918.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdG8tZGVmYXVsdC5wbmc&enable=upscale&s=23efcfdc5189097e3bb76a2227c6d7d0)
Public support for workers’ rights and pay equality may be growing but at least one group feels left out: Gen-Z professionals in the modern and comparatively nebulous field of online content creation and influence.
It’s a state of affairs that Lindsey Lee Lugrin, a former model with a degree in finance, plans to change with some collective organisation. She has launched an advocacy site, aptly titled F*** You Pay Me, on which influencers review and compare deals with brands, pay-scales and what it’s like to work with them.