Broadcaster enjoys strong viewing figures after last-minute deal with
Amazon to allow
UK viewers to watch final for free
Channel 4’s bold decision to snap up the rights to show the
US Open final has proved to be an enormous success, with a peak audience of 9.2 million Britons tuning in to watch the moment of Emma Raducanu’s triumph.
The broadcaster pulled off an unexpected last-minute deal to show the
Tennis match, paying Amazon a seven-figure sum to put the streaming company’s broadcast on free-to-air television. Its coup came as a surprise to the
BBC, who had originally planned to show a highlights programme but was outmanoeuvred.