A Channel 4 campaign has fallen foul of non-consensually sexualising bus passengers. Then again – from phones to vape pens – the ad industry has form when it comes to sexualising everything
![From Naked Attraction to Lynx: the adverts banned for being too creepy](https://i.guim.co.uk/img/media/8dc086896523c1afde34a682098463e9fa080ce3/0_0_1338_803/master/1338.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&enable=upscale&s=9b22e94360d494da795ee9bf48a58d2a)
By all accounts, Channel 4’s ad campaign for Naked Attraction could have gone better. A bus billboard – with arrows pointing at seats on the upper deck, variously labelled “Loves Naked Attraction”, “Hates Naked Attraction” and “Loves Being Naked” – is now being removed from fleets across the country, after the Advertising Standards Agency (ASA) received complaints that it was non-consensually sexualising passengers.
Related: ‘Creepy’ Channel 4 Naked Attraction
London bus ads to be removed