The eight-part drama entices with a whodunnit of the anonymous internet but diverts to a feather-thin saga of red herrings that is more irksome than interesting
![Clickbait review – silly Netflix thriller series isn’t worth clicking on](https://i.guim.co.uk/img/media/a1a319aa4671600d9618bd7b3b33a4f816e5cb23/0_52_1200_720/master/1200.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctcmV2aWV3LTIucG5n&enable=upscale&s=3f3755f743e49f16ad13e22820903622)
Clickbait, an eight-part
Netflix thriller series, is at least well-named. The Australian-American co-production entices you with a mystery whodunnit orchestrated by unseen villains of an anonymous, viral internet, but diverts to a feather-thin saga of red herrings and duality that is more irksome than interesting, with a roving perspective more dabbling than deep. Its ominously scored
trailer suggests suspense, marking it as another entry in, as Slate put it recently, the clickbaitification of Netflix – cheaply produced, fast-churned, deceptively bland series designed to keep you watching.
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