ACCC says it will gather evidence and look at whether tech giant has breached competition law as dominant player in $3.4bn online ad market
Australia’s competition watchdog could bring a third lawsuit against
Google for misusing its market power in the advertising sector if evidence gathered over the next few months backs complaints from advertisers and publishers.
The interim report on the ad tech industry released by the
Australian Competition and Consumer Commission (ACCC) on Thursday found Google is the dominant provider in the complex $3.4bn online display ad market where ad space is auctioned off.