Instagram Creators Can Now Earn Upto $30K In A Month With Reels, Photo Carousels And More As Meta Revives Cash Bonus Program: Report
Apr 04, 2024
In a significant move for digital creators, Meta Platforms Inc. (NASDAQ:META)’s Instagram is reportedly bringing back its cash bonus program, now extending monetization opportunities to include photo content. This development is poised to impact the creator economy and intensify the platform’s rivalry with TikTok. What Happened: Instagram is reintroducing cash incentives for content creators, now including photo posts in addition to videos, Business Insider reported on Tuesday. The “Spring Bonus” program, currently being tested by Instagram, rewards creators for engagement on various content types, including reels, photo carousels, and single-image posts. This initiative comes after the platform discontinued its Reels Play Bonus in March 2023. The new program offers a maximum of $30,000 over 30 days and is invite-only. Image: Shutterstock/ Roman Samborskyi Available in the U.S., Japan, and South Korea, the Spring Bonus excludes branded or collaborative content and posts with watermarks from other platforms. Meme creators Jackson Weimer and Mike Potter of @grippingfoodwithforce have already started earning through this program, with estimated earnings of $70 and $58, respectively. Instagram is also experimenting with a “Performance Bonus” for photo post engagement, similar to Facebook’s existing program. Additionally, the “Threads Bonus” pays for engagement on ...Full story available on Benzinga.com
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