Its songs have been played on Newsnight, fans include Orbital – and the show’s storylines ask the big questions about art and life. No wonder it has become a massive hit with children and adults alike
It wrestles with some of life’s biggest philosophical questions, from the nature of existence to the meaning of art. It is littered with pop-cultural references: Apocalypse Now, Donkey Kong and the Cure to name just three. And it touches on diversity and disability with a lightness of touch rarely seen on TV. On
YouTube, its clips have racked up more than 2.8bn minutes of viewing time.
So why hasn’t everyone heard of Hey Duggee? Probably because not everyone has a toddler and a TV that is permanently set to CBeebies.