Government has become UK’s biggest advertiser during
Coronavirus crisis, figures showSee all our coronavirus coverageAdvertising spend across the
UK media fell by more than £1bn year on year during the coronavirus lockdown, according to figures that reveal the government has become the UK’s biggest advertiser during the pandemic.
UK advertising spend on traditional media – TV, newspapers and magazines, radio and cinema as well as on poster sites and billboards across the country – almost halved from the start of lockdown on 23 March to the end of June.