Sales fall at advertising giant as coronavirus ‘self-quarantine’ policy for employees continues
WPP was the biggest faller on the FTSE 100 on Thursday after reporting a slowdown in business as the advertising giant implements staff travel restrictions to Asia Pacific and
Italy and self-quarantine measures in response to the coronavirus threat.
Shares in the marketing services giant fell 15% as investors reacted to a deterioration in trading in the final three months of the year. WPP reported a 1.9% fall in net sales in the fourth quarter, its worst of the year, which analysts at Citi called “flat out disappointing”.