January 21, 2020
Since its launch in 2017, Rihanna’s Fenty Beauty has shown no sign of slowing down. From a 50-shade line-up of foundations and concealers to a slew of vibrant, matte lipsticks and bold eyeshadow palettes, there’s a product for every step of your makeup routine. Except your lashes – until now, that is.
Is Rihannas New Fenty Full Frontal Mascara Worth The £21 Price Tag?
In an Instagram post, the brand revealed its Full Frontal Mascara (£21), promising fanned-out lashes that volumises, lifts, lengthens and curls. There’s an exhaustive list of reasons to love it, but does it live up to the hype? I put it to the test to see how just how it measured up.
I already own the Universal Gloss Bomb Lip Gloss (£17) and a Pro Filt’r Concealer (£19) which are staples in my usual makeup regime, so I have high hopes for this new Fenty product. Having long loved the Pixi Lashlift 188 Mascara, (£16), I’ve used nothing else for my eyelashes over the past 18 months, will this knock it off the top spot?On first impressions, it’s a thick tube with an inoffensive smell to it and fits neatly into my makeup bag. The brush is described by Fenty Beauty as ‘Flat-Fat’, and with one swipe on my top lashes, the bristles pick up every hair and evenly distribute the product. 
It’s easy to navigate onto those tiny lashes in the corner of my eye using the flat side, which is normally a recipe for disaster and involves a frantic rush to find a cotton bud to wipe remnants of mascara off my nose, but with this it’s a clean application. 
It’s buildable too, I apply a couple more coats to get the length that I like, and the formula doesn’t dry out as I’m doing it, nor is it so wet it smudges. It adds instant length and definition, separating out each lash, and doesn’t clump at all. There’s no gloopy, excess product on the end of the wand either. Related... What Causes Dark Circles Under Your Eyes And How Do You Get Rid Of Them? For my bottom lashes, which are short and almost undetectable without mascara, I use the flat side of the brush and am immediately impressed that it coats them but doesn’t overload them with product. So far, so good. 
They’re noticeably longer, and the fanned-out finish it promises certainly delivers. It doesn’t thicken lashes however, which I have no qualms about, but it might be something to consider if that’s a priority for you. Throughout the evening, there’s no crumbling under my eyes and my lashes stay looking lifted.
To remove it with the rest of my makeup, I use The Ordinary Squalene Cleanser (£5.50), a balm that melts into an oil, and comes off without a bother using a warm flannel. There’s no tugging on my lashes to make sure I’ve got every last bit. It’s as easy to apply as it is to remove.Final verdictMascara is a product that often doesn’t require spending lots of money on to get a good one, with brands such L’Oreal and Maybelline doing stellar ones for less than a tenner. 
That said, I do think this is worth the £21 price tag. It lengthens, curls and lifts, without being messy or weighed down with too much product. It doesn’t smudge, crumble or clump my lashes together either. The only issue is the fact that it’s not overly volumising, which isn’t an issue for me.
It’s a yes from me. Is there anything Rihanna can’t do?MORE FROM HUFFPOST FINDS... I Painted My Face With Makeup Tubes – Here’s How It Went Do Fenty's New Pro Filt’r Concealers Live Up To The Hype? I Tried Everything In Claudia Winkleman's New Makeup Range – Here's My Verdict We all work hard to earn our money – so it shouldn’t feel like hard work to spend it well. At HuffPost Finds we’ll help you find the best stuff that deserves your cash, from the ultimate lipstick to a durable iron to replace the one that broke (RIP). All our choices are completely independent but we may earn a small commission if you click a link and make a purchase.
Top news around the world
Coronavirus Disease

Coronavirus disease (COVID-19) is an infectious disease caused by a newly discovered coronavirus.

Most people infected with the COVID-19 virus will experience mild to moderate respiratory illness and recover without requiring special treatment. Older people, and those with underlying medical problems like cardiovascular disease, diabetes, chronic respiratory disease, and cancer are more likely to develop serious illness.

Around the World

Celebrity News

> Latest News in Media

Watch It
Kimora Lee Simmons Says She's Glad Cop Didn't Beat Her During Traffic Stop | TMZ
March 04, 2021
6ix9ine Says He's Not a Snitch or a Rat Because Gang Members Betrayed Him | TMZ
March 04, 2021
Gronk & GF Camille Kostek Got A New Dog Together! | TMZ TV
March 03, 2021
Judd Apatow Talks to Jason Bateman About Being the 'Anti-David Fincher' | Directors on Directors
March 03, 2021
‘Promising Young Woman’ Makeup Tutorial: How They Created A Blowup Doll Face For Carey’s Final Look
March 02, 2021
Ben Affleck Teases David Fincher About His 'Relentless' On Set Takes
March 02, 2021
Court TV Judges Who Can See Through the B.S.
March 04, 2021
Kylie's Laugh Attack, Tom Cruise Clone & Ludacris Flies Plane
March 03, 2021
Why Solange Fought For Her Life Making Latest Album | E! News
March 03, 2021
‘RHONJ’ pal claims Joe Gorga could owe her husband ‘tens of thousands’ | Page Six Celebrity News
March 04, 2021
Margaret Josephs' new boobs make 'RHONJ' debut | Page Six Celebrity News
March 04, 2021
Eddie Murphy, Arsenio Hall forced to put white actor in ‘Coming to America’ | Page Six News
March 03, 2021
TV Schedule
Late Night Show
Watch the latest shows of U.S. top comedians


Latest sport results, news, videos, interviews and comments
Find us on Instagram
at @feedimo to stay up to date with the latest.
Featured Video You Might Like
zWJ3MxW_HWA L1eLanNeZKg i1XRgbyUtOo -g9Qziqbif8 0vmRhiLHE2U JFCZUoa6MYE UfN5PCF5EUo 2PV55f3-UAg W3y9zuI_F64 -7qCxIccihU pQ9gcOoH9R8 g5MRDEXRk4k
Copyright © 2020 Feedimo. All Rights Reserved.