Technology to stop ads running in stories about terrorism, for example, is blocking them from ‘safe’ stories too
UK newspaper and magazine publishers lost almost £170m in digital revenue last year as technology designed to stop advertisements from appearing next to hard-hitting content, such as shootings and terrorism, also inadvertently blocked them from appearing in some of the most popular stories of the year.
Publishers found many articles related to some of the most well read and therefore commercially valuable stories of the year – on topics ranging from the Rugby
World Cup to
Game of Thrones – shorn of advertising.