Increased investment from top clubs into their women’s setups, TV rights and major sponsorships deals are adding to rapid growth off the field
The fact the Women’s Super League salary cap is set to be reviewed, according to the FA’s director of the professional women’s game, Kelly Simmons, is a significant step in the development of a professional women’s league. “We’re open to looking at it if the clubs think it is restrictive,” said Simmons. “We’ll have that chat with the new WSL board at some point. It’s important we’re driving on- and off-field investment as we’re building the game.”
She added: “It’s just about trying to get the right balance, the right number, to ensure that everything off the pitch enables us to deliver big attendances, big audiences, broadcast rights deals, commercial deals, all the things that are going to make it thrive and be sustainable but also making sure that clubs aren’t hamstrung from attracting world class talent.”