August 20, 2019
When the British electropop singer went from viral triumph to being dropped by her label, she found fearless creativity and new love in New York
I would love more room for incidental queerness: Shuras second coming
In 2014, Shura uploaded a song to SoundCloud on a whim. Refreshing her phone during breaks at her old job at a post-production company, she gawped at what she saw. The track, Touch, surged in popularity, and Shura – real name Aleksandra Denton – decided to film a video on a shoestring budget, blowing most of it on smoke bombs. The video features a procession of couples of various genders kissing in a haze of lilac. This also went viral, with views spiralling quickly into the millions. The momentum didn’t slow: she was nominated for the BBC’s Sound of … shortlist at the end of the year, and signed a record deal with Polydor.
“It was like getting undressed in front of people!” Shura says when we meet in her old hometown of Shepherd’s Bush, London, reflecting on the pressures of making a debut album under the world’s gaze. She sips black coffee and puffs on a vape as we talk, hiding under a white baseball cap nicked from her own merch stand. “It’s no coincidence that the first panic attack I’ve ever had in my life was during the making of my first record.” The New York Times said the result, Nothing’s Real, approached “something like perfection”. “It was a really strange experience to go from being a nobody to a semi-somebody,” she says. Then her relationship broke down, crumbling under the strain of a relentless touring schedule. “It couldn’t handle the shift,” she shrugs.
Related Stories
Latest News
Top news around the world
Oscar 2020

See the list of 2020 Oscar Nominations including best picture, best actors and actresses, and more.

The 92nd Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences (AMPAS), will honor the best films of 2019 and will take place at the Dolby Theatre in Hollywood, Los Angeles, California.

Around the World

Celebrity News

> Latest News in Media

Watch It
Gigi Hadid Shades "Irrelevant" Jake Paul After He Disses Zayn | E! News
February 23, 2020
k9BGPvfNbz8
Amanda Bynes Speaks Out on Conservatorship & Cost of Treatment | E! News
February 22, 2020
tw27YPOITeE
Necessary Realness: More Hizzo Please! (Harry Styles + Lizzo) | E! News
February 22, 2020
Aut4Y5L8hJo
Kylie Jenner & Travis Scott Take Stormi for a Family Day Outing
February 23, 2020
yqQxzQIOXyU
Lizzo Says She's Down for a Thong Line with Tommy Hilfiger
February 23, 2020
OIwo5UBiHP4
Dustin Diamond Says Screech Should be in 'Saved by the Bell' Reboot
February 24, 2020
VfmPHo2EPC4
Harvey Weinstein Found Guilty of Sexual Assault and Third-Degree Rape
February 24, 2020
Az1gWMP78Jo
Rihanna Calls for Unity in NAACP Awards Speech
February 23, 2020
KerhObiIBVE
Jamie Foxx Full Backstage 2020 NAACP Image Awards Speech
February 22, 2020
fBtH9qoSBvs
New 'Soup' Host Quizzed On Reality TV's Wildest Moments | Page Six Celebrity News
February 20, 2020
DwNod1dBww8
How Sophie Turner and Joe Jonas got married twice | Page Six Celebrity News
February 18, 2020
vDdl34jkF_E
Teresa Guidice Admits To Joe Cheating On Housewives Hangover | Page Six Celebrity News
February 18, 2020
-Ko98-qfy7A
TV Schedule
Late Night Show
Watch the latest shows of U.S. top comedians

Sports

Latest sport results, news, videos, interviews and comments
Latest Events
23
Feb
ENGLAND: Premier League
Manchester United - Watford
23
Feb
ITALY: Serie A
Roma - Lecce
23
Feb
ENGLAND: Premier League
Arsenal - Everton
23
Feb
SPAIN: La Liga
Atletico Madrid - Villarreal
23
Feb
SPAIN: La Liga
Getafe - Sevilla
22
Feb
SPAIN: La Liga
Levante - Real Madrid
22
Feb
ITALY: Serie A
Fiorentina - AC Milan
22
Feb
ENGLAND: Premier League
Leicester City - Manchester City
22
Feb
ITALY: Serie A
Spal - Juventus
22
Feb
SPAIN: La Liga
Barcelona - Eibar
Find us on Instagram
at @feedimo to stay up to date with the latest.
Featured Video You Might Like
pQ9gcOoH9R8 g5MRDEXRk4k tudKp5Vhs3k iwWHibhssSo kQr0XHPbICM 5NeCb7JxaRk u5xQKdNqazE 56CdjlzJqSA kw7uFRs-Az0 xNv0JZWLV7w j_x1lr04a6Q lrYGH-drP8s
Copyright © 2020 Feedimo. All Rights Reserved.