April 16, 2018
Social network criticised over feature that targets users who are likely to switch to an advertiser’s rival’s product
Facebook ad feature claims to predict users future behaviour
Facebook has been criticised for hiding an advertising product that claims to be able to predict users’ future behaviours and target messages at them in an attempt to alter those behaviours.
The product, named “loyalty prediction” by Facebook, is part of a suite of capabilities enabled by a machine learning-powered tool called FBLearner Flow. That tool was publicly introduced in 2016, but the advertising techniques it enables were only revealed in a pitch document leaked to the Intercept.
The document, according to the Intercept, describes Facebook’s ability to use its vast amount of personal data to identify individual users who are “at risk” of changing to competitors’ products, and then target them with advertising at the moment they would be about to switch.
“These individuals could then be targeted aggressively with advertising that could pre-empt and change their decision entirely,” writes the Intercept’s Sam Biddle, “something Facebook calls ‘improved marketing efficiency’”.
Tim Hwang, the director of the Harvard-MIT Ethics and Governance of AI initiative, told the publication that Facebook had an ethical obligation to disclose how the technology works.
However, Hwang said: “We can’t forget the history of all this, which is that advertising as an industry, going back decades, has been about the question of behaviour prediction … of individuals and groups … This is in some ways the point of advertising.”
The technology serves to underscore the power of Facebook to profile its users and make predictions about aspects of their offline life.
That capability has led to conspiracy theories about the company listening in to users through their smartphones to better target them for adverts. Although Facebook has repeatedly denied such theories, its chief executive, Mark Zuckerberg, was nonetheless explicitly asked whether it carried out such a practice during his testimony in front of the Senate and House of Representatives last week.
“I’ve heard constituents fear that Facebook is mining audio, which I think speaks to the lack of trust,” Sen Gary Peters said last week. “Does Facebook use audio obtained from mobile devices?” Zuckerberg replied with a flat no – but that did not stop Larry Bucshon, a Republican congressman from Indiana, from bringing up the topic again the following day.
Buschon said he had had a conversation with his mother about a deceased relative, and later that night, Facebook had showed her a memorial video of the relative.
He asked Zuckerberg whether Facebook was contracting with someone else to listen in, and when Zuckerberg replied that the company was not, Buschon pushed, arguing it was pretty clear that someone was listening in.
The questions came despite an explicit denial in 2016 from the social network, in a post titled “Facebook does not use your phone’s microphone for ads or News Feed stories”.
A Facebook spokesperson said: “Facebook, just like many other ad platforms, uses machine learning to show the right ad to the right person. We don’t claim to know what people think or feel, nor do we share an individual’s personal information with advertisers.”
Latest News
Top news around the world
Coronavirus Disease

Coronavirus disease (COVID-19) is an infectious disease caused by a newly discovered coronavirus.

Most people infected with the COVID-19 virus will experience mild to moderate respiratory illness and recover without requiring special treatment. Older people, and those with underlying medical problems like cardiovascular disease, diabetes, chronic respiratory disease, and cancer are more likely to develop serious illness.

Around the World

Politic
Rudy Giuliani screams at Piers Morgan in insane TV interview: 'What happened to you, Rudy?'
Jun 04, 2020
Rudy Giuliani just made an appearance on Good Morning Britain with Piers Morgan, and to say it went off the rails would be an understatement. President Trump's personal lawyer participated in what turned out to be a completely bonkers interview on the show on Thursday, which started somewhat normally only to get heated as Morgan grilled Giuliani on Trump tweeting that "when the looting starts, the shooting starts." Giuliani claimed Trump didn't quote a "nutty, horrible racist" on "purpose," but Morgan wasn't buying it, repeatedly calling Giuliani out and asking him why Trump is using "inflammatory language" on Twitter. After many minutes going back and forth on this, the interview finally went fully out of control as Giuliani screamed over Morgan's news coverage and the two traded insults, with Giuliani blasting Morgan as a "liar" and a "failed journalist" after Morgan asked him, "What happened to you, Rudy?" Morgan proceeded to label Giuliani "deranged," "unhinged," and "completely barking mad." As if the whole thing wasn't chaotic enough, they then spent the end of the interview litigating whether Giuliani dropped an F-bomb during the conversation; Giuliani claimed he didn't say live on the air that Morgan "f--ed up," but considering a bleep was added to the Twitter clip posted by Good Morning Britain, the network obviously wasn't convinced. Watch just a small piece of the wild journey below, with more on YouTube.
READ MORE
Celebrity News

> Latest News in Media

Watch It
Cristiano Ronaldo Models In Underwear With Himself | TMZ
June 04, 2020
vqzTv2BPCQo
Killer Mike Holds Call with Grassroots Leaders to Address Systemic Racism | TMZ
June 04, 2020
05Qk2U0VgNQ
Lee Merritt Hopes George Floyd's Murder Case Sends A Message To Police | TMZ
June 03, 2020
G2JxolNmTmY
George Floyd Memorial, Ahmaud Arbery's Case & Meghan's Message - "Nightly Pop" 06/04/2020 | E! News
June 04, 2020
6Qtrajp4VKo
Drew Brees Apologizes for "Insensitive" Remarks on Kneeling Protests | E! News
June 04, 2020
4liQt0gGd3M
Viral Sheriff Explains Walking With George Floyd Protesters | Just The Sip | E! News
June 04, 2020
hzGZrUW8q9E
Who is Julianne Hough dating after Brooks Laich breakup? | Page Six Celebrity News
June 04, 2020
_Feskf0iUqE
Lea Michele apologizes after Samantha Ware says she made her life a ‘living hell’ | Page Six News
June 04, 2020
vfYevxAOePY
Cole Sprouse speaks out about his arrest at LA protest | Page Six Celebrity News
June 03, 2020
U-tVVwrP0AU
Hasan Minhaj, Kumail Nanjiani, Lulu Wang, Jon M. Chu, Ally Maki Join #Represent: Success Stories
May 30, 2020
wuCMpiZ5t6U
'Ramy' Creator Ramy Youssef on Season 2, Working With Mahershala Ali
May 29, 2020
TZk6RXM2OiI
Chris Evans Talks 'Defending Jacob' Season Finale
May 29, 2020
EJkYstFrquo
TV Schedule
Late Night Show
Watch the latest shows of U.S. top comedians

Sports

Latest sport results, news, videos, interviews and comments
Latest Events
08
Mar
ITALY: Serie A
Juventus - Inter Milan
08
Mar
ENGLAND: Premier League
Manchester United - Manchester City
08
Mar
ENGLAND: Premier League
Chelsea - Everton
08
Mar
SPAIN: La Liga
Real Betis - Real Madrid
08
Mar
ITALY: Serie A
AC Milan - Genoa
07
Mar
ENGLAND: Premier League
Burnley - Tottenham Hotspur
07
Mar
ENGLAND: Premier League
Arsenal - West Ham United
07
Mar
SPAIN: La Liga
Barcelona - Real Sociedad
07
Mar
ENGLAND: Premier League
Liverpool - Bournemouth
07
Mar
SPAIN: La Liga
Atletico Madrid - Sevilla
01
Mar
SPAIN: La Liga
Real Madrid - Barcelona
01
Mar
ENGLAND: Premier League
Everton - Manchester United
01
Mar
ENGLAND: Premier League
Tottenham Hotspur - Wolves
01
Mar
SPAIN: La Liga
Espanyol - Atletico Madrid
01
Mar
ITALY: Serie A
Cagliari - Roma
29
Feb
ENGLAND: Premier League
Watford - Liverpool
29
Feb
ITALY: Serie A
Napoli - Torino
29
Feb
ENGLAND: Premier League
Bournemouth - Chelsea
Find us on Instagram
at @feedimo to stay up to date with the latest.
Featured Video You Might Like
0vmRhiLHE2U JFCZUoa6MYE UfN5PCF5EUo 2PV55f3-UAg W3y9zuI_F64 -7qCxIccihU pQ9gcOoH9R8 g5MRDEXRk4k tudKp5Vhs3k iwWHibhssSo kQr0XHPbICM 5NeCb7JxaRk
Copyright © 2020 Feedimo. All Rights Reserved.