February 09, 2018

An amazing moment in space and a genius advertisement: Yes, Elon Musk's ultra-cool cherry red Tesla convertible Roadster floating in orbit.
It’s an out-of-this world stunt that will stick for hundreds of millions of years (if all goes according to plan), and literally soar above the competition. This was no Super Bowl ad for a Dodge Ram truck. We don't expect Ford or Toyota to be launching vehicles into space anytime soon.
Tesla's splashy, iconic moment was coordinated by none other than SpaceX visionary — and Tesla CEO — billionaire Elon Musk.
On Tuesday, the Falcon Heavy rocket blasted off Earth from Cape Canaveral with some interesting cargo: a Starman mannequin wearing a SpaceX suit, sitting behind the wheel of a red Tesla Roadster.
Of course, the mission for Falcon Heavy wasn't to promote a car, but including a Roadster with Starman, and streaming the view from space certainly helped the Tesla brand.
"Elon Musk and SpaceX are a part of Tesla brand equity the same way Jeff Bezos is part of (the) Amazon brand," said branding consultant Allen Adamson. "No other car company can put a car into space."
In an Instagram post, Musk explained test flights often include mass simulators involving concrete or steel blocks. Instead, Musk opted for Starman in a Roadster, playing David Bowie's Space Oddity.
"That seemed extremely boring," said Musk of settling for concrete or steel blocks. "Of course, anything boring is terrible."
SpaceX streamed Starman live on YouTube. As of Friday, the video has more than 12 million views.
While brand awareness for Tesla is high among "affluent, environmentally-concerned luxury car buyers," Adamson said, Musk continues to burn through money attempting to mass produce the vehicles. For the fourth quarter, Tesla reported a net loss of $675 million, up from $121 million a year ago. For 2017, Tesla had a net loss approaching $2 billion.
During Tesla's fourth quarter earnings call Wednesday, Musk said he is "cautiously optimistic" the company will be profitable sometime this year.
As AdWeek points out, Tesla has a reputation for shunning traditional advertising. AdWeek reports Tesla often focuses on unconventional forms of advertising, such as a contest where fans could make and share their own Tesla ads. The report also notes the Roadster on board the rocket is Musk's own car.
Adamson said the company tends to lean toward social media and word of mouth for promotion. Tesla could not be reached for comment on whether this was part of a marketing ploy.
The move by Musk is similar to how brands played off the popularity of the U.S. space program in the 1960s, notes Adamson. For example, astronaut John Glenn helped propel awareness of the popular powdered drink Tang. DuPont also received a bump when the space program started using its material, Teflon, on heat shields and space suits.
Musk shooting a Roadster into orbit adds to the perception of Tesla as a unique car brand. "Other car companies have trouble installing a navigation system than can connect to your phone," Adamson said. "Tesla and Elon can send their brand to Mars."
Business
Global Vehicle to Grid Market 10 Year Forecast Report 2024-2034 - Supportive Government Regulations and Financial Incentives for V2G Deployment
DUBLIN, March 18, 2024 /PRNewswire/ -- The "Vehicle to Grid (V2G) Market Report 2024-2034" report has been added to ResearchAndMarkets.com's offering. World revenue for Vehicle-to-Grid (V2G) Market is forecast to surpass US$ 4.31 billion in 2024, with strong revenue growth through to 2034. Escalating Demand for Electricity, Coupled With a Global Commitment to Reduce Reliance on Fossil Fuels, Resulting in a Surge in the Adoption of Electric VehiclesThe vehicle-to-grid (V2G) market is witnessing unprecedented growth driven by a confluence of factors shaping the future of sustainable transportation and power management. Key drivers include the escalating demand for electricity, coupled with a global commitment to reduce reliance on fossil fuels, resulting in a surge in the adoption of electric vehicles (EVs). This market is characterized by opportunities that lie in the integration of renewable energy sources, such as solar and wind, to meet energy demands, while also addressing challenges associated with the variable nature of these sources.The primary driver for the V2G market is the escalating demand for electricity worldwide. Governments and industries are increasingly recognizing the need for sustainable and low-emission solutions, driving the widespread adoption of EVs. The electrification of the transportation sector not only addresses environmental concerns but also provides a unique opportunity for EVs to serve as mobile energy storage units. This bidirectional flow of power, where EVs can both draw and supply energy to the grid, is a key driver propelling the V2G market forward.Opportunities in the V2G market are abundant, particularly in the integration of renewable energy sources. As countries strive to meet ambitious renewable energy targets, V2G technology becomes an enabler for managing the intermittent nature of solar and wind power. This creates opportunities for smart grid solutions and advanced energy storage systems. Additionally, the idle times of parked EVs present an untapped opportunity for bidirectional ...Full story available on Benzinga.com
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