The
Duchess of Sussex Meghan Markle is thought to be using her new luxury brand to rebuild her entrepreneurial image and turning to celebrity backing for support. Meghan quietly launched her new lifestyle brand,
American Riviera Orchard, earlier this month and has already gained more than 570,000 followers. American Riviera Orchard is thought to be a lifestyle and cookery brand that will tie in with a new cooking show on
Netflix and it's expected that the brand will stock home decor items such as marmalades, jams, and other lifestyle products including dog shampoo and cosmetics according to trademark documents that have been launched. However, the launch of the former Suits actress' new brand is only expected to be a success if she ropes in her celebrity friendship circle to support it. For all the latest on news, politics, sports, and showbiz from the
USA, go to The Mirror US . READ MORE: Why Meghan Markle's new lifestyle brand is a 'ticking timebomb' for the
Royal Family Meghan Markle is thought to be returning to her entrepreneur roots with her launch of new brand American Riviera Orchard ( Image: AFP via Getty Images) Royal commentator Richard Fitzwilliams told The Sun: “The whole enterprise doesn't sound to me like one that would be
Hollywood A-list. But if she can get out to endorse the said products - George Clooney, perhaps Oprah then, that's another thing. I mean, she had Hollywood a Listers at the wedding. Now is the time to call on them." The Duchess of Sussex previously helmed her lifestyle website The Tig, which featured an array of articles about food and wine, as well as countless recipes published by Meghan herself. The website was shut down ahead of her wedding to
Prince Harry in 2018, and her latest business venture is seen as a relaunch of her blog and a return to entrepreneurship, which was hugely popular with fans during Meghan’s time on the legal drama Suits. The new brand, which has only been launched with the
Instagram handle and a soft focus grainy video, is expected to focus on homewares as well as makeup and skincare. Meghan is being compared to Gwyneth Paltrow, who founded the hugely successful Goop brand, as she reportedly aims to introduce cosmetics and beauty products into American Riviera Orchard. According to a trademark application extension, the brand will now include an array of products such as fragrance, body lotion and haircare. Meghan Markle will need to ask for support from her celebrity
Friends to make the brand a success according to an expert ( Image: Netflix) It was suggested Meghan could rake in more than six-figures in sales in the first weeks of American Riviera Orchard’s launch, but it has not been revealed when the products will go on sale. In the video announcing her new lifestyle brand, various items could be spotted on Meghan’s kitchen counter, including oils, decanters and mixing bowls, as well as copper pans and napkins. Follow the Mirror US News page on
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