Apple has had a rough 2024 — and we’re only (nearly) three months in. The Cupertino, California-based company’s stock had its on Thursday, slumping more than 4% and . The fall came after the U.S. Department of Justice filed an antitrust lawsuit against the company. At the end of market close on Friday,
Apple . But that still leaves Apple stock down 7% this year after a string of losses, from a failed electric vehicle project to slowed
iPhone sales. Apple — once the world’s most valuable public company — is now worth $525 billion less than
Microsoft, which has watched its stock jump more than 15% this year. That leaves Apple with a nearly Tesla-sized gap in value between it and its chief rival. EV company has a $535 billion market cap. Here’s how it got there. 2 / 6 Titan toppled Titan toppled No one really knows what Apple’s infamous “Project Titan” would have looked like . But this from
British leasing company Vanarama — tied together using “genuine patents filed by Apple” — gives a good idea of what the eventual electric car may have looked like. The project was started and OKed by CEO Tim Cook, building on an idea Apple founder Steve Jobs had around the time that
Tesla launched its first car in 2008. However, it was . The tech giant has changed the project’s leadership and strategy several times over the years, and the multibillion-dollar effort has been repeatedly delayed. Most recently, in January, Apple had envisioned a 2028 launch. Although Apple has given up — for now at least — on its auto plans, other
smartphone makers are charging ahead. , has been in the automotive world, developing and supplying technology critical for carmakers. Fellow Chinese Xiaomi will begin selling its in
China next week; the company claims its first-ever EV will . 3 / 6 U.S. v Apple U.S. v Apple The U.S. Department of Justice (DOJ) filed on Thursday, accusing the iPhone maker of creating a monopoly over the smartphone market and engaging in anti-competitive practices. , filed in federal court in New Jersey by the DOJ and 16 state attorneys general, claims Apple uses its control over the iPhone platform to “extract higher fees, thwart innovation,” and “throttle” competition through its App Store. It also repeats familiar claims that Apple’s so-called “ ” has made it more difficult for consumers to switch to competing products. “We allege that Apple has maintained monopoly power in the smartphone market, not simply by staying ahead of the competition on the merits, but by violating federal antitrust law,” . “If left unchallenged, Apple will only continue to strengthen its smartphone monopoly.” Apple has limited third-party digital wallets, non-Apple smartwatches, and cross-platform messaging apps, while blocking mobile cloud streaming services and “Super Apps,” according to the DOJ’s lawsuit. The
Justice Department also cited Apple’s other products and services, including its advertising, news subscription, FaceTime and services. 🎧 On our podcast episode, , Quartz’s Ananya Bhattacharya asks why the dream of building a superapp in the West is so persistent? | | | 4 / 6 Europe takes on tech Europe takes on tech On March 4, the
European Commission (EC) slapped Apple with a , accusing the company of abusing its dominant position on the market for the distribution of
music streaming apps, such as Spotify or Apple Music. It marked the first fine for Apple from the Brussels-based agency, which into the company after a complaint from Spotify in March 2019. “From now on, Apple will have to allow music streaming developers to communicate freely with their own users, be it within the app, or by email, or any other way of communicating,” said Margrethe Vestager, the EC executive vice president overseeing competition policy. The ruling was met with immediate praise from companies that have criticized Apple’s ; Spotify, for one, cheered the removal of Apple’s “ ” on it and other music streaming services. Apple is also reportedly facing a over potential violations of the EU’s Digital Markets Act (DMA) a law aimed at protecting open markets. The law went into effect on March 7 and allows the Commission to fine companies as much as 10% of a company’s total annual global revenue, and up to 20% for repeat offenders. 5 / 6 Apple is going through something of a sales decline in China, despite its efforts to make its iPhone more attractive. iPhone sales in the country in the first six weeks of 2024, according to Counterpoint Research. The iPhone’s declining sales were in part caused by “abnormally high” iPhone sales during the same period the previous year, driven by production issues in December 2022. The company’s newest phone, the iPhone 15, isn’t standing out to Chinese consumers, especially with increasing competition and “aggressive pricing” from local competitors like Huawei and . Apple CEO Tim Cook Shanghai, China, to help advertise the . The executive had breakfast with Chinese
Actor Zheng Kai, and visited the Apple Nanjing East Road retail store, according to a post on the Chinese
Social Media platform Weibo. Plus, Apple has recently agreed to settle a over 2018 comments by Cook about sales projections for China. 6 / 6