Ben Sherman duffle coat and
Chelsea boots proving popularTeam GB reveal efforts to make athletes welcome and safeThe wait for Britain’s first gold medal at these
Winter Olympics goes on, but Team GB has become a surprise success off the
SNOW and ice after its opening ceremony kit became a sensation on Weibo, the most widely used
Social Media platform in
China.
Reaction to the
British team, who wore a Ben Sherman duffle coat and Chelsea boots during the ceremony, reached No 8 on the Weibo Hot Topic section, with the Olympics and the start of the Chinese lunar new year the most popular.