Action filed in high court for alleged passing-off in relation to Wolfoo channel and merchandise

The owners of Peppa Pig, the rosy-cheeked $1bn global phenomenon, are suing a Vietnamese studio that has created a hugely popular
YouTube series based on an animated family of wolves.
Entertainment One (eOne), the formerly London-listed owner of Peppa Pig that was acquired by US toy firm Hasbro for £3.3bn in 2019, has filed an action against Sconnect at the high court in
London in conjunction with Astley Baker Davies, the company formed by the creators of the children’s character.