The former Aston Villa coach may not be the most glamorous appointment, but he is a smart choice given club’s expectations
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After Norwich lost their first six matches of the season, they became an existential question. What is the point of a club that reaches the
Premier League only to crash back down to the Championship? Such a fate, the same as last time they were in the top division, appeared certain if Daniel Farke were to remain in charge.
Modern
Football clubs do not merely sack managers. New appointments are greeted with talk of culture shifts, the practice of playing matches now has words such as “project” and “philosophy” attached. All part of the game being ever more entwined with business culture.