Ofcom hopes One Touch Switch process will encourage people to seek out better deals
![New UK broadband rules will make it easier to switch supplier](https://i.guim.co.uk/img/media/0466863092ea5e59ed75b9308bf90a0a50f56cf9/0_10_5100_3061/master/5100.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&enable=upscale&s=041ee1c9d5d6af2cc4c570e08e641bc9)
The
UK media regulator, Ofcom, has introduced a new service to make it easier for customers to switch broadband supplier to get a better deal.
Ofcom hopes that the new process, One Touch Switch, will encourage people to seek out better deals after research found that more than two-fifths of people were put off switching broadband suppliers because of the hassle.