With Qatari investment the previously unfashionable French club are becoming giants of the global game
![Paris Saint-Germain, the French capital’s latest luxury brand, hunt European glory | Philipp Lahm](https://i.guim.co.uk/img/media/66bc9de7b41ce3deabad2b531bbca17e42c6980e/0_212_3704_2223/master/3704.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctb3BpbmlvbnMucG5n&enable=upscale&s=17ff55cbf84bcca79652d21a1bb1bc12)
On the banks of the Seine in
Paris, five minutes from the Louvre, stands the Samaritaine department store. The building was last renovated at a cost of €750m. The interior is wood-panelled, there is a VIP area. The product selection consists of Dior, Gucci, Prada and Louis Vuitton. Shoes cost €1,000. Champagne bottles can be personalised, perfume bottles can be bought for six figures. Even in the pandemic, the luxury goods business continues to grow.
Related:
Pep Guardiola the frustrated antihero seeks out drama at
Manchester City | Barney Ronay