Recovery to pre-pandemic levels at world’s biggest ad group has come a year earlier than predicted
WPP, the world’s biggest advertising group, has grown its revenues back to pre-pandemic levels a year sooner than expected because of a record-setting rebound in global marketing spend.
WPP reported that underlying revenues increased by 19.3% in the second quarter, the fastest rate of growth the company has ever recorded, with clients ploughing money into advertising and marketing as the post-pandemic business recovery continued apace.