Analysts expect lowest number of winter sign-ups since 2017 as lockdown eases and entertainment options grow
Netflix is expected this week to report the lowest number of new subscribers in the first quarter for four years, perhaps signalling the end of the home entertainment pandemic boom.
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Netflix, which passed 200 million subscribers last year as record numbers signed up to beat lockdown boredom, the first quarter is traditionally its strongest for new sign-ups, with families in key markets including North America and Europe looking to be entertained while stuck at home during winter weather.