Athletes may benefit from use of ‘name, image and likeness’Chair Michael V
Drake says NCAA ‘must embrace change’The NCAA, the largest governing body of college sports, has taken the first step toward allowing athletes to cash in on their fame. Its board of governors voted unanimously on Tuesday to clear the way for college athletes to “benefit from the use of their name, image and likeness”.
The NCAA realized that it “must embrace change to provide the best possible experience for college athletes,” the board said in a statement issued after the vote at Emory University in Atlanta.