Platform to live-stream two shows a week from labels such as Louis Vuitton and Saint Laurent as it tries to take on Instagram
The
Social Media platform TikTok has announced its own
fashion month as a digital innovation aimed at rivaling the physical fashion weeks that take place around the world as well as to try to threaten Instagram’s supremacy over fashion content online.
The month-long event will begin on Friday and ends on 8 October and is set to feature a variety of hashtags and live videos. It will see a livestream of two fashion shows a week from labels such as Louis Vuitton, Saint Laurent and Alice + Olivia. Meanwhile JW Anderson will debut their women’s spring/summer 21 collection on TikTok.