Summer has commenced, and with it, the urge for warm-weather resting places, faraway beaches, and cross-country excursions reappears. As languid, balmy afternoons and evenings emerge, so does our desire to revitalize our wardrobes with pieces that symbolize the nonchalant ease of the season. Fortunately, wherever your future travels lie, a crop of designer pop-up shops have flown in around the world to develop summery, targeted shopping destinations to fulfill every luxury
fashion need. After years of online exclusives between fashion seasons, brands from Loro Piana to Chanel are embracing in-person launch experiences in buzzy neighborhoods to build excitement around collaborations, capsules, and limited releases. What is the secret to pop-up shop success in the luxury market? Complementing the host’s offering without competing with it, while aligning the shop’s image and exhibition with their sensibilities. And the designers below have excelled, with Jacquemus, who finds inspiration in coastal European summers, settling in at Lake Como, and Dior decking out the Beverly Hills Hotel with neon pink toile de Jouy. Jacquemus: Lake Como Simon Porte Jacquemus is undoubtedly a fan of the summer season—just take a look at previous runway locations and soak in the warmth. Now, the French brand has opened its enchanting new pop-up in Cernobbio on Lake Como, taking over a store run long by luxury retailer Tessabit, until October 16. A second capsule collection inspired by the French Riviera, aptly titled ‘Capsule Été’ will be available at the 538-square-foot store. A range of reinterpretations of Jacquemus' signature styles is included in the capsule, including women's and men's ready-to-wear and accessories in exclusive colorways like canary yellow and muted brown. Loro Piana: Réserve à la Plage, St. Tropez Loro Piana has imbued Italian craftsmanship and the world’s most luxe materials into La Réserve à la Plage, an exclusive beach club located in Saint Tropez. Crafting an Italian paradise on the French coast, the club is adorned with fabrics from the Interiors collection, offering multi-strip motifs and resort-inspired colorways. The selection of clothing and accessories from the Summer Resort 2023 Collection is available for purchase, including Flower Ceremony print outfits, swimsuits, straw hats, and handmade linen beach bags. Tory Burch: Aventura Mall, Miami Act quick! The Tory Burch pop-up shop will only be open until July. The Miami space, which embodies the hazy hues of the Southern city, features the iconic T Monogram collection in an attractive mixture of shoes, accessories, and handbags. Visitors will also uncover the latest Ella Bio, a tote released every season in collector’s edition prints, along with the label’s classic sandals, eyelet midi dresses, and raffia mules. Valentino Escape, Amalfi Coast For each Valentino Escape 2023 activation, the Maison has thoughtfully taken in the regional culture to create genuine and inspiring moments. Now, taking it a step further, they’ve launched their latest in Ravello on the coveted Amalfi Coast. Guests will be invited for an adventure at Palazzo Avino—a cliffside hotel that offers seaside allure, and plenty of amenities. All visitors at the hotel will be able to indulge in the Escape collection, from canvas slide sandals to silky head wraps, alongside Valentino red accents at this luxurious, dedicated pop-up. Fendi, Costa Mesa,
California With codes from Kim Jones and zodiac sign prints by Karl Lagerfeld, this summer, Fendi bridges two worlds with Fendi Astrology—a celestial collection that draws from both the archives, and present-day tones. The Italian fashion house has taken over the South Coast Plaza’s Jewel Court, a luxurious shopping destination in California Costa Mesa. The space features an immersive and interactive astrology-themed video booth, which creates digital animations that are social-media-shareable. Win-win. Tap into Fendi’s sense of playful functionality with Pisces bikinis, crochet jumpers, and silk shirts. Prada, Newton Lane, East Hampton On May 12, 2023 at 2 Newtown Lane, Prada re-opened its doors among the luxury epicenter in East Hampton, New York. This time, with an all-new design crafted by the Prada team. The 1600-square-foot interior arrives enveloped with vivid blue and ivory striped carpet and walls, with a neon sign that features the new Prada triangle logo. The entire building embodies Prada’s elegant yet modern ethos and houses both women’s and men’s ready-to-wear collections—from loafers and leather goods to accessories and exclusive summer offerings. Nanushka Sun Shop: Mykonos This summer, Nanushka has touched down in Mykonos. Celebrating their favorite destination, the brand will be partnering with Scorpios for this season’s Sun Shop—a curated selection of beach-inspired vacation essentials. Here, discover shell-printed separates, minimal leather totes, high-cut swimwear, and more. The best part? A workshop led by block printing expert Louisa Loakes will allow guests to customize limited-edition accessories. Dioriviera: Beverly Hills Hotel As part of the Dioriviera global venture, Dior invites you to its pop-up in Montecito, California at the iconic Beverly Hills Hotel. Dioriviera’s capsule collection is commemorated along with a one-of-a-kind shopping experience at the oceanfront resort. Inside, guests can browse through the bungalow suites where they’re welcomed by Maria Grazia’s toile de Jouy signature pink. Outside, branded hammocks, umbrellas, and lounge chairs are available for post-shopping resting, chatting, and bites. The Dioriviera summer capsule, brought to life by Grazia, reveals a luxe wardrobe brimming with printed swimwear, kaftans, and oversized tote bags. Fwrd: Melrose Avenue, California Open from June 9th to August 13th is the exclusive FWRD pop-up shop—now settled at the famed Melrose Avenue shopping site. FWRD’s Creative Director,
Kendall Jenner, will curate a selection of styles from a variety of designers, from Dries Van Noten to Totême’s minimal lineup of accessories. Men’s and women’s attire will be available along with beauty, art, and homeware. Louis Vuitton: Main Street, East Hampton Louis Vuitton’s latest opening on Main Street obtained meticulous details to encapsulate the picturesque Hampton beaches surrounding it. Among blue and white tile floors, a centered glass ceiling, and glossy accents is the LV By The Pool collection, bathed in soft, fresh colors; the same ones highlighted in a campaign inspired by azulejos. Ready-to-wear, leather goods, accessories, and Objets Nomades are available, as well as a selection of Louis Vuitton’s latest creations for
Women and Men. Chanel: Newton Lane, East Hampton To usher in the heat, Chanel once again opens its doors on the iconic Newton Lane. Honoring the essence of Chanel à la plage, and conveying ideal Parisian tones at the soul of
New York City’s favored summer destination, Hampton’s Chanel boutique pop-up fuses sophisticated classics with effortless beachside style. On two floors, the shop will carry purses, small leather goods, accessories, fine jewelry displays, and beauty. Collections include modern shapes from Coco Beach, and Métiers d’art 2023/24 collections by Virginie Viard.