April 28, 2021

Apple just gave iPhone users a big privacy tool, and Facebook is livid
Apple rolled out an iPhone update Monday that hands its customers a powerful tool to protect their privacy, and they have to choose not to use it. The opt-in tracking feature in iOS 14.5 is a threat to Facebook and other companies that harvest user data to sell targeted ads, and Facebook has been railing against Apple's move — and Apple — since the company announced its App Tracking Transparency (ATT) feature last June. "One of the secrets of digital advertising is that companies like Facebook follow people's online habits as they click on other programs, like Spotify and Amazon, on smartphones," The New York Times explains. Now, Facebook and other apps have to ask permission to do this on updated iPhones — and users can turn off all tracking in the phone's privacy settings. "What could this mean to you?" NBC News says. "Well, generic ads and maybe fewer free apps," plus a real sense of "just how much of our data we've been giving away." CBS Evening News ran through what's at stake Tuesday night.
Basically, "this is a choice about who you think deserves your personal information, and how targeted you want the marketing in your feeds to be," Joanna Stern writes at The Wall Street Journal. Asking an app not to track you "is your hands-off-my-data choice," and "tapping this tells the system not to share something you probably never knew you were sharing, called an IDFA — Identifier for Advertisers." She detailed how that works. "App makers have two opportunities to explain how they will use the data and convince you they're worthy," Stern adds, and if you agree to be tracked, "your data flows like the Mississippi — at least among the apps that get your consent." That's what is at stake for you. For Apple and Facebook, this is the latest and biggest battle between their "deeply divergent visions for the digital future," the Times reports. Apple and its CEO, Tim Cook, argue that people want and deserve control over their privacy, even if it costs something up front. Facebook and its CEO, Mark Zuckerberg, hope people like ads tailored to their interests and bet they will put up with tracking to get "free" apps. The fight has gotten personal — and at times, ugly. The Journal's Stern used "ripped" Zuckerberg and Cook dolls to explore the philosophical battle cresting with iOS 14.5.

Related Stories
Latest News
Top news around the world
Coronavirus Disease

Coronavirus disease (COVID-19) is an infectious disease caused by a newly discovered coronavirus.

Most people infected with the COVID-19 virus will experience mild to moderate respiratory illness and recover without requiring special treatment. Older people, and those with underlying medical problems like cardiovascular disease, diabetes, chronic respiratory disease, and cancer are more likely to develop serious illness.

Around the World

Celebrity News

> Latest News in Media

Watch It
Ariana Grande & Dalton Gomez Get Married in Secret! | E! News
May 17, 2021
_EnogR2WMgA
Kylie Jenner Files Trademarks for New Business: Kylie Swim | E! News
May 17, 2021
VllaFO310Sw
Courtney Love Slams "Pam & Tommy" Miniseries & Lily James | Daily Pop | E! News
May 17, 2021
BZ_0nGrvGEY
Sylvester Stallone Visits Michelangelo's Pieta in Vatican City | TMZ TV
May 17, 2021
7yh3KqbGcWc
Saweetie Aims to Educate Against Asian Hate at AAPI Heritage Month Event | TMZ
May 17, 2021
cFOpQPAWaB4
John Mulaney and Oliva Munn Reportedly Together and Dating | TMZ TV
May 17, 2021
m43Im4R80_w
Melinda Gates could be angling to change kids’ $10M inheritance in split | Page Six Celebrity News
May 17, 2021
iCGiqxgin4k
Ariana Grande secretly marries Dalton Gomez in ‘intimate’ home wedding | Page Six Celebrity News
May 17, 2021
H3OMolE-d4E
Harry, Meghan ripped over deal with company selling skin-whitening cream | Page Six Celebrity News
May 17, 2021
9TnKCk_SGKM
Yara Shahidi on Playing Tinker Bell and the Legacy of 'Black-ish'
May 16, 2021
LsvrVebv9JQ
Henry Golding was Excited to Play 'Period F--kboy' Mr. Elliot in 'Persuasion'
May 16, 2021
Am1ARO1JLGk
Anthony Mackie Talks Sebastian Stan's Shocking Tommy Lee Transformation
May 16, 2021
D4EdN5RHEMg
TV Schedule
Late Night Show
Watch the latest shows of U.S. top comedians

Sports

Latest sport results, news, videos, interviews and comments
Latest Events
19
Nov
ASIAN CHAMPIONS LEAGUE: Group H
Sydney FC - Shanghai SIPG
17
Nov
UEFA NATIONS LEAGUE A: Group Stage
Spain - Germany
14
Nov
UEFA NATIONS LEAGUE A: Group Stage
Germany - Ukraine
08
Nov
ENGLAND: Premier League
Manchester City - Liverpool
08
Nov
ENGLAND: Premier League
Arsenal - Aston Villa
08
Nov
SPAIN: La Liga
Valencia - Real Madrid
08
Nov
ITALY: Serie A
AC Milan - Verona
08
Nov
ENGLAND: Premier League
West Bromwich Albion - Tottenham Hotspur
08
Nov
ITALY: Serie A
Bologna - Napoli
08
Nov
ITALY: Serie A
Genoa - Roma
08
Nov
ITALY: Serie A
Atalanta - Inter Milan
08
Nov
ITALY: Serie A
Lazio - Juventus
08
Nov
GERMANY: Bundesliga
Bayer Leverkusen - Borussia Monchengladbach
08
Nov
ENGLAND: Premier League
Leicester City - Wolves
08
Nov
GERMANY: Bundesliga
Wolfsburg - Hoffenheim
08
Nov
SPAIN: La Liga
Real Valladolid - Athletic Bilbao
08
Nov
SPAIN: La Liga
Levante - Alaves
08
Nov
SPAIN: La Liga
Real Sociedad - Granada CF
08
Nov
ITALY: Serie A
Torino - Crotone
08
Nov
SPAIN: La Liga
Getafe - Villarreal
07
Nov
GERMANY: Bundesliga
Borussia Dortmund - Bayern Munich
07
Nov
ENGLAND: Premier League
Everton - Manchester United
07
Nov
ENGLAND: Premier League
Chelsea - Sheffield United
07
Nov
SPAIN: La Liga
Atletico Madrid - Cadiz
07
Nov
SPAIN: La Liga
Barcelona - Real Betis
07
Nov
GERMANY: Bundesliga
Augsburg - Hertha Berlin
07
Nov
GERMANY: Bundesliga
Stuttgart - Eintracht Frankfurt
07
Nov
GERMANY: Bundesliga
RB Leipzig - SC Freiburg
07
Nov
ENGLAND: Championship
Rotherham - Preston NE
07
Nov
ITALY: Serie A
Parma - Fiorentina
07
Nov
ENGLAND: Championship
Watford - Coventry
07
Nov
ENGLAND: Championship
Norwich City - Swansea City
07
Nov
ENGLAND: Championship
Blackburn - QPR
07
Nov
ENGLAND: Championship
Derby County - Barnsley
07
Nov
ENGLAND: Championship
Huddersfield - Luton
07
Nov
ENGLAND: Championship
Nottingham Forest - Wycombe Wanderers
07
Nov
ENGLAND: Premier League
West Ham United - Fulham
07
Nov
ENGLAND: Championship
Sheffield Wednesday - Millwall
07
Nov
ENGLAND: Championship
Brentford - Middlesbrough
07
Nov
ENGLAND: Championship
Birmingham - Bournemouth
07
Nov
SPAIN: La Liga
Sevilla - Osasuna
07
Nov
ITALY: Serie A
Benevento - Spezia
07
Nov
ENGLAND: Premier League
Crystal Palace - Leeds
04
Nov
CHAMPIONS LEAGUE: Group stage, Group G
Ferencvaros - Juventus
04
Nov
CHAMPIONS LEAGUE: Group stage, Group G
Barcelona - Dynamo K.
03
Nov
CHAMPIONS LEAGUE: Group stage, Group A
Salzburg - Bayern Munich
03
Nov
CHAMPIONS LEAGUE: Group stage, Group D
Atalanta - Liverpool
Find us on Instagram
at @feedimo to stay up to date with the latest.
Featured Video You Might Like
zWJ3MxW_HWA L1eLanNeZKg i1XRgbyUtOo -g9Qziqbif8 0vmRhiLHE2U JFCZUoa6MYE UfN5PCF5EUo 2PV55f3-UAg W3y9zuI_F64 -7qCxIccihU pQ9gcOoH9R8 g5MRDEXRk4k
Copyright © 2020 Feedimo. All Rights Reserved.