A new photo project revives 70s advertisements for beauty products yet recasts them with racially diverse and LGBTQ models
Long before makeup moguls like Jeffree Star and
Kylie Jenner were selling lip kits and mystery boxes on
Instagram, there was the old-fashioned way of selling beauty products – in the pages of women’s magazines.
Thin white
Women posed alongside phrases like “Lashes” or “Great look, great body, great mascara!” while donning blue eyeshadow and bright bursts of pink blush.