September 23, 2020
Mars to drop image of black farmer from brand, recognising it is ‘out of step with the times’
Uncle Bens to get revamp after criticism over racial stereotyping
Uncle Ben’s is to change its name and branding, following criticism that its 70-year old logo and imagery of a black farmer involved racial stereotyping.
The US rice brand will now be known as Ben’s Original, with revamped packaging bearing the new name appearing in shops next year. The company’s owner, Mars, said it understood the “inequities” associated with the product.
“Over several weeks, we have listened to thousands of consumers, our own associates and other stakeholders from around the world,” said Fiona Dawson, a Mars executive. “We understand the inequities that were associated with the name and face of the previous brand and, as we announced in June, we have committed to change.”
Those conversations had led the company to settle on Ben’s Original as the new name, she said, although the company is still deciding on an image to accompany the revamp.
Mars becomes one of several global food companies to agree to drop controversial racial imagery from its branding – a ripple effect from the Black Lives Matters protests sparked by the police killing of George Floyd in May.
In June the Quaker food company announced plans to change the 130-year-old Aunt Jemima pancake and syrup name and logo. The character is an African American woman who was originally dressed as a minstrel show performer.
Mars said in the summer that Uncle Ben was a fictional character whose name was first used in 1946 as a reference to an African American Texan rice farmer. The image used on Uncle Ben packaging was a “beloved Chicago chef and waiter named Frank Brown”, the company said. But it also recognised that the use of the character was out of step with the times and pledged to overhaul the brand.
In other initiatives announced on Wednesday, Mars unveiled a $2m (£1.55m) investment in culinary scholarships for aspiring black chefs in partnership with the New York-based civil rights organisation the National Urban League.
It is also funding nutritional and education programmes to the tune of $2.5m for students in Greenville, Mississippi, the majority African-American city where the rice brand has been produced for more than 40 years, and has set a goal of boosting the ranks of racial minorities in US management positions from 20% to 40%.
Latest News
Top news around the world
Coronavirus Disease

Coronavirus disease (COVID-19) is an infectious disease caused by a newly discovered coronavirus.

Most people infected with the COVID-19 virus will experience mild to moderate respiratory illness and recover without requiring special treatment. Older people, and those with underlying medical problems like cardiovascular disease, diabetes, chronic respiratory disease, and cancer are more likely to develop serious illness.

Around the World

Celebrity News

> Latest News in Media

Watch It
Jamie Lee Curtis & Neve Campbell Swap Horror Film Stunt Injury Stories
October 22, 2020
J2bMnpZjyiw
Scream Queens in Conversation: Jamie Lee Curtis & Neve Campbell Admit They Don't Like Horror Movies
October 21, 2020
zudJbm3Ofy0
Why Netflix's Q3 Earnings Were Less than Projected
October 21, 2020
dhbHvSJMwK4
K-Pop Star Irene Apologizes for Verbal Attack on Stylist | E! News
October 22, 2020
-vYxMIpHCMg
Lily James Makes First TV Appearance Since Dominic West Drama | E! News
October 22, 2020
kH4YbqMEdCU
Maluma Dedicates Billboard Win to "Dreamers Around the World" | E! News
October 22, 2020
vO9Mu1c33GM
Sen. Schumer Says Let Voters Wear Candidate Tees to Polls, Guns a 'Bad Idea'
October 22, 2020
acze3hftFEc
Neil deGrasse Tyson Says Slim Chance Asteroid Hits U.S. Before Election | TMZ
October 22, 2020
Awrgy3GeWt0
Kim Kardashian Shows Off Her 'Kimopoly' Board | TMZ TV
October 21, 2020
oFXkAVDjf-Q
Dave Portnoy denies hanging out with ‘RHONY’ star Ramona Singer | Page Six Celebrity News
October 22, 2020
VhyJQUxfH8Y
Noah Cyrus strips down to sheer outfit for CMT Awards 2020 performance | Page Six Celebrity News
October 22, 2020
3DLklT4syls
Hubie Halloween' cast has a scary amount of celebrity cameos | Page Six Celebrity News
October 22, 2020
iSRltVggOzU
TV Schedule
Late Night Show
Watch the latest shows of U.S. top comedians

Sports

Latest sport results, news, videos, interviews and comments
Latest Events
21
Oct
ENGLAND: Championship
QPR - Preston NE
21
Oct
ENGLAND: Championship
Watford - Blackburn
21
Oct
ENGLAND: Championship
Cardiff City - Bournemouth
21
Oct
ENGLAND: Championship
Sheffield Wednesday - Brentford
21
Oct
ENGLAND: Championship
Stoke City - Barnsley
20
Oct
ENGLAND: Championship
Norwich City - Birmingham
20
Oct
ENGLAND: Championship
Coventry - Swansea City
20
Oct
ENGLAND: Championship
Nottingham Forest - Rotherham
20
Oct
ENGLAND: Championship
Millwall - Luton
20
Oct
ENGLAND: Championship
Huddersfield - Derby County
20
Oct
ENGLAND: Championship
Reading - Wycombe Wanderers
20
Oct
ENGLAND: Championship
Bristol City - Middlesbrough
19
Oct
ENGLAND: Premier League
Leeds - Wolves
19
Oct
ENGLAND: Premier League
West Bromwich Albion - Burnley
19
Oct
ITALY: Serie A
Verona - Genoa
18
Oct
ITALY: Serie A
Roma - Benevento
18
Oct
ENGLAND: Premier League
Tottenham Hotspur - West Ham United
18
Oct
ENGLAND: Premier League
Leicester City - Aston Villa
18
Oct
ENGLAND: Premier League
Crystal Palace - Brighton
18
Oct
ENGLAND: Championship
Preston NE - Cardiff City
18
Oct
SPAIN: La Liga
Real Betis - Real Sociedad
18
Oct
GERMANY: Bundesliga
Koln - Eintracht Frankfurt
18
Oct
GERMANY: Bundesliga
Schalke - Union Berlin
18
Oct
ENGLAND: Premier League
Sheffield United - Fulham
18
Oct
SPAIN: La Liga
Alaves - Elche
18
Oct
SPAIN: La Liga
Huesca - Real Valladolid
18
Oct
ITALY: Serie A
Udinese - Parma
18
Oct
SPAIN: La Liga
Villarreal - Valencia
18
Oct
ITALY: Serie A
Torino - Cagliari
18
Oct
ITALY: Serie A
Spezia - Fiorentina
18
Oct
SPAIN: La Liga
Athletic Bilbao - Levante
18
Oct
SPAIN: La Liga
Eibar - Osasuna
18
Oct
ITALY: Serie A
Bologna - Sassuolo
17
Oct
ENGLAND: Premier League
Manchester City - Arsenal
17
Oct
ITALY: Serie A
Inter Milan - AC Milan
17
Oct
GERMANY: Bundesliga
Arminia Bielefeld - Bayern Munich
17
Oct
GERMANY: Bundesliga
Hoffenheim - Borussia Dortmund
17
Oct
ENGLAND: Premier League
Chelsea - Southampton
17
Oct
ENGLAND: Premier League
Newcastle United - Manchester United
17
Oct
SPAIN: La Liga
Getafe - Barcelona
17
Oct
ITALY: Serie A
Crotone - Juventus
17
Oct
SPAIN: La Liga
Real Madrid - Cadiz
17
Oct
SPAIN: La Liga
Celta Vigo - Atletico Madrid
17
Oct
ITALY: Serie A
Napoli - Atalanta
17
Oct
ENGLAND: Premier League
Everton - Liverpool
17
Oct
GERMANY: Bundesliga
Borussia Monchengladbach - Wolfsburg
17
Oct
ENGLAND: Championship
Birmingham - Sheffield Wednesday
17
Oct
ENGLAND: Championship
Blackburn - Nottingham Forest
17
Oct
ENGLAND: Championship
Barnsley - Bristol City
17
Oct
ENGLAND: Championship
Wycombe Wanderers - Millwall
17
Oct
ENGLAND: Championship
Luton - Stoke City
17
Oct
ENGLAND: Championship
Swansea City - Huddersfield
17
Oct
ENGLAND: Championship
Brentford - Coventry
17
Oct
ENGLAND: Championship
Rotherham - Norwich City
17
Oct
ITALY: Serie A
Sampdoria - Lazio
15
Oct
GERMANY: National cup
Duren Merzenich - Bayern Munich
13
Oct
UEFA NATIONS LEAGUE A: Group Stage
Germany - Switzerland
10
Oct
UEFA NATIONS LEAGUE A: Group Stage
Ukraine - Germany
04
Oct
ENGLAND: Premier League
Manchester United - Tottenham Hotspur
04
Oct
ENGLAND: Premier League
Arsenal - Sheffield United
04
Oct
ENGLAND: Premier League
Aston Villa - Liverpool
04
Oct
GERMANY: Bundesliga
Bayern Munich - Hertha Berlin
04
Oct
SPAIN: La Liga
Barcelona - Sevilla
04
Oct
ITALY: Serie A
AC Milan - Spezia
04
Oct
ITALY: Serie A
Lazio - Inter Milan
04
Oct
SPAIN: La Liga
Levante - Real Madrid
03
Oct
ITALY: Serie A
Udinese - Roma
Find us on Instagram
at @feedimo to stay up to date with the latest.
Featured Video You Might Like
zWJ3MxW_HWA L1eLanNeZKg i1XRgbyUtOo -g9Qziqbif8 0vmRhiLHE2U JFCZUoa6MYE UfN5PCF5EUo 2PV55f3-UAg W3y9zuI_F64 -7qCxIccihU pQ9gcOoH9R8 g5MRDEXRk4k
Copyright © 2020 Feedimo. All Rights Reserved.