Christmas Day games may make the as much as $200 million in additional revenue as the league plans to auction off the rights. Media partners have already committed $110 billion to air games over the next decade and will soon have a chance to bid for the lucrative holiday games. CBS, and aired a single game last year, but now one of those networks, or and even , could show the whole doubleheader this . But despite successfully bidding for the inaugural game last year and its first playoff game this coming season to the tune of $230 million combined, Prime Video may miss out this time. As could NBCUniversal’s . Even though the latter secured the exclusive rights to a wild-card round game earlier this year, that linear networks are more likely to prevail than their streaming platform counterparts. The bidding will reportedly begin at around $50 million, but that could conceivably climb as high as $100 million per game. That projection is according to former
ESPN vice president of programming development John Kosner, who notes that media deals to air the league often "exceeds expectations." The executive pegged the lower end of that range at $75 million. “The premium prices have come for exclusive streaming rights to NFL playoff games," he explained to FOS. "NFL
Christmas Day/night games have huge and growing audiences—but they are regular-season games scheduled seven months in advance. "And traditionally, the ad market for Christmas Day is not as robust.” Sports Illustrated first reported Tuesday that the games will be open for networks to bid on. That news came the same day as the league confirmed the return of Christmas Day games, contrary to previous suggestions games would be unlikely this year due to it falling on a Wednesday. "When we saw the viewership from this past year, really our fans spoke," NFL executive vice president of media distribution Hans Schroeder said. "We certainly saw and believe that they are very much enjoying and wanting NFL
Football on Christmas. From what we've seen the last couple of years is really some unprecedented growth, and not just on Christmas, on
Thanksgiving, too. The new NFL season is nearly upon is - and Daily Mirror US Sports will be bringing you all the latest news, analysis and interviews along the way! From our dedicated team of writers, we'll have you covered with
BREAKING news and exclusive insight delivered straight to your inbox. "The last couple of years have had the highest-regular season game ever viewed in the regular season. That mindset, that opportunity, that belief we have that football brings people together -- that's even truer on these big holidays that happen throughout the year." The matchups are unknown, but the four teams involved will play on the previous Saturday instead of the Sunday before Christmas. That is so that the rest period remains the same as playing on "Thursday Night Football." The league traditionally avoids scheduling games on Tuesdays and Wednesdays because of the reduced preparation time from playing the previous Sunday, particularly so close to the playoffs.